Anger, the mother of innovation.
The idea was born from an unbearable personal frustration. When we wanted to find a four-legged companion or get help for our pets, we hit a wall.
The market was archaic: fraudulent classifieds on generalist auction sites, unreachable breeders, constant puppy mill suspicions, and the impossibility of finding a trusted certified pet sitter in an emergency.
In France, we love our pets like family members. So why is the technology surrounding them 10 years behind? It's to fix this anomaly that we created M&G Group.